| TIME | TRACK 1 - The Art of Strategy & Development | TRACK 2 - The Science of Putting Tools into Practice |
| 9:00 AM PDT |
KEYNOTE - Engage: Social Media and the Socialization of Business - Brian Solis The socialization of media is transforming businesses from the outside in and the bottom up. However, social media are much more than the tools, service, and channels for marketing and service. They represent the complete transformation of business and the future of engagement, loyalty and advocacy. Noted author, futurist and business strategist Brian Solis will share his insights into the evolution of Social Media and how business and culture need to adapt in order to compete in the "now" and "next" web.Keynote address by Brian Solis, author, digital analyst, sociologist, futurist, and principal of FutureWorks |
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| 10:00 AM PDT | Why Can’t We Get Along: The Quest for Sales and Marketing to Work Together Well Although senior management realizes there are “issues” between the sales and marketing departments, besides saying “work together better” little has been done to improve this relationship. Depending on the severity of the situation, the ultimate fix may be one or both department heads losing their positions. In the meantime, nothing is really fixed. This session lends insight into why, besides egos, this situation exists over and over again. And, more importantly, how the marketing cloud can be leveraged to bring these two very different departments into productive harmony. See how to create integrated marketing plans and how to leverage technology to align marketing headquarters and the reality of the field. Presented by Kris Bondi, VP of Marketing, LUMA Technologies |
Better Marketing + Less Cost with Data in the Cloud Data is the backbone of your marketing campaigns--the fresher the data, the better the campaign. Learn how Jigsaw’s unique, socially generated contact information can double your response rates and reduce the amount you spend on email, direct mail and telemarketing. Plus, we’ll show you how you’ll never pay for bad data again. Presented by Jigsaw |
| 11:00 AM PDT | Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs Developing the right marketing programs in your organization is the key to success. However, with so many options for marketing programs, it's hard to decide the amount of time and money that should be spent on brand, creative, social media, lead generation and nurturing, customer marketing, and more. This session will help you harness the Science of B2B marketing so you can make the most of the Art. Through combining the right marketing metrics and tools with creativity and social media know-how, your company can strike a perfect balance while driving revenue. Learn how Marketo creates equilibrium in their organization by utilizing their own mix of inbound and outbound marketing to drive revenue. Join this session and find out:
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B2B Marketing Best Practices That Need To Die Demandbase surveyed more than 500 thought leaders in the B2B marketing space to get their answers to the following question: “Which B2B marketing best practices need to die?” This session will present the highlights and results and share prescriptive guidance to improve conversions, increase click through rates, and generally help your marketing programs reach their expected results. Attend this session and hear about the best practices designed to help meet (and exceed) expectations, and what ones to let die, as well as some tips on how to “beef up” some of your best practices using Demandbase’s marketing improvement technology. Presented by Greg Ott, CMO, Demandbase |
| 12:00 PM PDT | Solving Audience Fragmentation to more Efficiently Achieve Marketing Results Consumers and business decision makers today seem scattered to the winds. Some can be reached via web sites. Some via eDM. Some via social networks. Some via their mobile devices. Some by all of these channels - but all at different times. As media and communications channels grow increasingly fragmented…as traditional, digital, social, video-sharing, consumer-generated and mobile media forms splinter your audiences…the challenge for marketers is to efficiently aggregate and actively engage your audiences. In this presentation, cutting-edge approaches will be explored that are giving marketers the means to optimize, produce, target and distribute content in all formats, across all channels, to all the audiences with which you need to engage - all while providing actionable analysis. By combining richer and more engaging multimedia content forms with extensive (but targeted) distribution across the digital ecosystem, marketers are meeting the fragmentation challenge - and achieving desired results in the process. Presented by PR Newswire with guest speakers:
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Driving Revenue with Natural Search Marketing What are the ‘must-have’ elements for a successful search engine optimization blueprint? This session explores the framework to measure and report on the ROI of natural search, while providing the secrets to getting out of data overload. Find out how to drive revenue with natural search and how to scale SEO during this overview session with downloadable works sheets and strategy guides. Presented by Seth Besmertnik, CEO Conductor |
| 1:00 PM PDT | The Presentation Secrets of Steve Jobs How to be insanely great in front of any audience Change the way you pitch your product and communicate the vision behind your brand. For more than three decades the Apple CEO has turned product launches into an art form. His presentations have become theatrical experiences. He is simply the most astonishing presenter on the world stage today. "A person can have the greatest idea in the world. But if that person can't convince enough other people, it doesn't matter." - Gregory Burns Presented by Carmine Gallo, Columnist, Businessweek.com |
Virtual Events 101: Virtual Events for Beginners Virtual events—virtual shows and webcasts—are increasingly being embraced by organizations of all sizes. The reason is simple: both financially and effectively, virtual events work. This session will provide the tools and advice you need to make virtual events work for you. As an added bonus, all participants will receive a complimentary copy of the new book, “Virtual Events For Dummies,” ON24 Special Edition. In this session we’ll describe how to run a successful virtual event, focusing on marketing events that are lead gen successes. We’ll cover:
Serving as a pragmatic, how-to guide to virtual events, the session will demonstrate how virtual events deliver real results. Presented by Mark Szelenyi - Director of Product Marketing, ON24 |
| 2:00 PM PDT | New Customer 101 In the world of sales and marketing, few things are more important than finding new customers. Talk to 5 different companies and you might hear 10 different strategies for identifying and acquiring new customers. So is new customer acquisition an art or a science? In this session, James Rogers, marketing leader at Hoovers and editor of the B2B Buzz Blog will take you down the path towards new customer enlightenment. By studying the successes of Hoovers customers, James has arrived at a proven formula to find more customers, more quickly, and more cost effectively. You will learn:
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| 3:00 PM PDT | CLOSING KEYNOTE - B2B: The Sweet Spot for Social Marketing - Paul Gillin - B2B Social Media Strategies Conventional wisdom says that social marketing isn’t appropriate for business customers. Conventional wisdom is wrong. B2B companies were some of the first settlers of the blogoshere and many of the best features of social media channels lend themselves perfectly to the unique nature of B2B interactions. The emerging B2B marketing paradigm is based upon listening, conversation and community. Social media are the best tools for this kind of engagement that have ever been invented. B2B companies are already using tools like blogs, podcasts, Twitter, video and communities to generate leads, increase sales to existing customers, enable word-of-mouth marketing and even co-create products. This presentation shows how they’re doing it, with examples from real B2B innovators that are succeeding today by redefining the buyer-seller relationship. |
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The Presentation Secrets of Steve Jobs
