Webinar: Accelerating Revenue Growth Using Content Marketing
Presented by MarketingProfs and the Marketing Cloud
Note: This webinar took place on Wednesday, July 28, 2010
Generating great content is time and resource-intensive, but new research shows the payoff can be multifaceted if you follow the right approach.
MarketingProfs President Roy Young presented new research from over 1000 marketers with insights into the importance of all aspects of content marketing including:
Pam O'Neal, Vice President of Marketing for BreakingPoint Systems, shares her real world case study of content marketing and how it increased new customer acquisition by 240% in challenging economic times.
- What is content marketing
- What content marketing works and what does not
- How can my company benefit from content marketing
About MarketingProfs - MarketingProfs is a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better.
About BreakingPoint Systems - BreakingPoint Systems is a fast growing cybersecurity company with products that help the world’s largest organizations harden network resiliency.
About the Marketing Cloud - The Marketing Cloud provides a set of world-class marketing services that are always on, highly elastic and fully managed. These services interconnect in a way that enables customization, visibility and the ability to respond quickly to changes in the marketplace while drastically reducing the marketer’s dependence on IT. www.Marketing-Cloud.com
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