Webinar: How Top Performing B2B Companies Harness the Power of Precision Marketing
Presented by Jeff Zabin, research director at Gleanster and author of the business bestseller "Precision Marketing"
Note: This webinar took place on Thursday, March 24, 2011
Presented by Jeff Zabin, research director at Gleanster and author of the business bestseller "Precision Marketing"
Note: This webinar took place on Thursday, March 24, 2011
In this webinar, Jeff Zabin, research director at Gleanster and author of the business bestseller Precision marketing, shared his perspective on best practices in B2B Precision marketing and how the market has evolved with the growing adoption of cloud-based marketing tools, based on the experiences of more than 300 companies.
You’ll also hear success stories from David Cliché, former VP of Global Interactive Marketing (now SVP of Alliances) at Aon Corporation, a leading provider of risk and insurance services and George Stenitzer, VP, Marketing at Tellabs (a B2B telecom company) and co-chair of the Business Marketing Association.
Learn how top B2B companies:
- Attract, retain and increase the value of profitable customers
- Capture, integrate, enhance, analyze and at upon firmographic data
- Implement not only the right technologies but also the right business process, organizational resources and performance metrics
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