The Marketing Cloud™ presents: TRENDS - a half-day virtual conference focused on the latest trends in B2B Marketing and Sales.
Keeping up with the latest advancements in Marketing and Sales is an enormous task. We can help! We’ve sifted through the hype and the fads to zero in on the hard-won lessons learned by leading B2B marketers and advice by top industry experts to present a solid program accessible online.
This year’s agenda features two best-selling authors delivering keynote addresses:
“Is Utility the Future of Marketing?” delivered by Jay Baer, who penned his best work yet in his new book YOUtility – Why Smart Marketing is About Help and Not Hype.
“The New Rules of Marketing for a New Era,” presented by David Meerman Scott. In this presentation, David will share what’s new with the New Rules of Marketing and PR, the topic of his book that has sold 300,000 copies in 26 languages, including the importance of real-time marketing as well as the ideas around Newsjacking.
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