Winning Content Marketing Strategies

Rebalance Your Organization to Deliver Effective Content

Watch the webinar replay of Charlene Li and Rebecca Lieb, from the Altimeter Group, as they examine how organizations must rebalance culture, resources, personnel and operations to achieve proficiency as content creators and producers.

For their report, the Altimeter Group conducted 56 interviews with subject matter experts and companies as diverse as Coca-Cola, American Express, GE, IBM, Adobe, and Intel.

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In this webinar, you will:

• Learn what are the most effective types of content leading companies used to promote their brand
• Hear which new types of content these companies anticipate adding to their arsenal in the next year, and three years out
• Understand which types of content they plan to phase out or have found to be ineffective

This interesting and informative discussion is packed with engaging examples and actionable approaches to help you develop your proficiency as a content creator.

Register and you will receive a copy of the brand new Altimeter research report “Content: The New Marketing Equation.”

Please note: By registering, your contact information may be shared with the Marketing Cloud™ partners and the Altimeter Group.

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