The Zero Moment of Truth
Jim Lecinski, Vice President, US Sales & Service at Google, discussed the importance and impact of that instant, that point in time, when your potential buyer is moved to take a hard look at what you have to offer. That instant, the Zero Moment of Truth, (ZMOT) as Google calls it, is changing today's marketing rulebook.
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In this webinar replay, you will learn:
- What constitutes the Zero Moment of Truth, and why you must be in the buyer’s consciousness to be in the deal
- How B2B buyers are leveraging an ever expanding variety of resources
- How these moments of truths are melding to forge stronger and stronger buying influences
Please watch this riveting discussion packed with real world examples, strategies, and specific tactics to help you understand and implement ZMOT into your marketing methodology.
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The Zero Moment of Truth Webinar Replay
